I’m a senior product designer who specializes in simplifying complex B2B systems.
Over the past 7 years, I’ve led design for enterprise platforms in fintech, logistics, semiconductors, and digital signage.
My focus has been on helping high-stakes products scale with clarity, usability, and business impact.
I thrive in environments where design is a driver of operations, not just aesthetics. I work closely with cross-functional teams to streamline critical workflows, align strategy, and deliver tools that feel intuitive to use. Whether leading a full platform redesign or building systems that support modular growth, I treat design as a strategic asset for product evolution.
Currently, I lead design at Videri where I’m scaling our portal from a B2B tool into an enterprise SaaS platform. I’ve also delivered core product work at companies like Intel, Netcoins, and PEER Group, helping teams ship solutions that create long-term value for users and the business.
My goal is simple: build purposeful, scalable design that makes complex products easy to use.
Though my focus is design, here are some of my non-design achievements.
Lowered conversion cost from $115.34 to $2.50 using segmented targeted advertising
I was then put on a special team to help re-platform Golftown's main site.
