Videri makes the world's thinnest, lightest and smartest Digital Canvas. What sets us apart is that we own the whole stack. We make the hardware and the software.
Allowing for full control over the content and the display.
Videri’s portal was initially designed for mid sized B2B clients. With rapid growth more roboust solutions for enterprise customers were required:
I was brought in to lead the transformation of the product into what it is today.
My role involved both hands on design execution and strategic design leadership, including building design systems, mentoring designers, and working cross functionally with product, engineering, and exec stakeholders.
Scalable user management (hundreds of locations, thousands of displays)
Complex workflows simplified into intuitive UI
Consistency across new features while maintaining speed of delivery
Enterprise level reporting and analytics for decision making
Led the design team of internal and contract designers. Defined design processes, set up collaboration workflows, and aligned design output with product vision.
Directed UX and UI strategy for enterprise features, ensuring flexibility and consistency across the platform.
Worked with engineering, product management, and business leadership to prioritize initiatives, run discovery workshops, and deliver tested solutions.
Mentored junior designers, introduced user research practices, and set role definitions for the design org.
The portal successfully scaled from B2B to enterprise, enabling Videri to close deals with larger clients.
Reduced design debt and improved collaboration speed; engineers reported higher confidence in design specs.
Mentored and guided designers, leading to consistently strong feedback in my performance reviews around collaboration, leadership, and impact.
Recognized for creating simplicity out of complexity and driving clarity in critical product decisions.
Helped position Videri as a competitive player in enterprise digital out-of-home (DOOH) solutions.
I spearheaded foundational initiatives across design systems, process improvements, and platform modularity to accelerate product growth and enable faster delivery.
My work contributed to key platform improvements that supported 93% year-over-year revenue growth, a 234% increase in gross profit, and expansion to a $90 million pipeline as of mid-2024.
