Client
My Role
Platform
Arturo has a very unique and appealing sense of design and an impeccable eye for what really matters when it comes to his work.
He designed a website for us whose elements have stood the test of time because they achieve exactly what the visitor needs and wants.
Understanding flow, design, colours, usability, and most importantly, awesomeness, is what makes this guy and his works stand out above the rest"
I helped grow the world’s first and largest VR arcade franchise. (pre-pandemic)
I was in charge of Global, Local and Corporate marketing and oversaw marketing for all the franchisees.
I led the redesign of the main website with a focus on UX and created brand guidelines to create a unified image.
As part of this effort, I embedded pixel tracking into the new site which I used to deploy targeted advertising that increased revenue.
Through smart customer segmentation and targeted advertising I significantly lowered costs and raised revenue.
Lowered Costs
Lowered marketing cost of a website purchase on Facebook from $115.34 to $2.50 by using pixel data and analyzing user behavior patterns to create segmented targeted advertising.
Raised Revenue
Achieved more website purchases in one month than in the rest of the time Ctrl V had been using Facebook ads. (33x the results while generating 5700% ROI)
Education:
Provided the franchisees with customer/market research to significantly improve their marketing costs. One franchisee halved the cost of their link clicks.